Director of THC Marketing
Las Vegas, NV
Looking back at 2020, we have much to be thankful for. First and foremost is our team’s strength and resilience during the pandemic; we cannot express our gratitude enough for their sedulous and exceptional work. Our team has executed a number of operational improvements as a result, including a new point-of-sale system, ordering platform, in-house delivery service, curbside pick-up and even a new store in Reno.
Our entire organization from the top down worked in harmonious synchronicity to open our Reno store, located at 5270 Longley Lane, Suite 103, in record time. After our license was fully approved for execution, the team expeditiously mobilized to get our store set up, shelves stocked and ready to serve our new neighbors in Reno, all in a matter of weeks. This meant working at a grueling pace to ensure that our staff, store and product assortment met our high-quality standards and brand consistency.
The+Source Reno opened its doors at the end of September and has since grown to accommodate both curbside and in-store shopping with a staff that continues to make us proud each day we move forward. From my department, we’ve deployed an aggressive out-of-home (OOH) advertising campaign including over a dozen OOH boards, mailers and vehicle wraps, as well as a digital marketing suite, locally focused SEO/SEM and printing with key local partners. The+Source Reno continues to grow at a healthy pace, and we are proud to provide our neighbors, family and friends with the best cannabis and service, at the best price.