BDS Analytics’ cannabis retail data is now fully integrated within IRI’s Liquid Data technology platform, providing consumer packaged goods (CPG) manufacturers and retailers with a holistic view of the rapidly growing legal cannabis industry. Clients that subscribe will gain access to cannabis retail tracking data and insights available from medicinal and recreational state dispensaries across the United States.
“IRI is pleased to offer clients access to POS-based market tracking and consumer insights that help marketers better understand the cannabis user profile and their reasons for product use and purchase,” said Clay Dodson, executive vice president of product management for IRI, a global leader in solutions and services for consumer, retail and media companies.
“By integrating BDS Analytics’ dispensary channel data with the capabilities of IRI’s industry-leading platform and traditional channel data, we are providing the most comprehensive, reliable and actionable dataset available,” said Jessica Lukas, senior vice president of commercial development for BDS Analytics.
In connection with the strategic relationship between BDS Analytics and IRI, the companies plan to develop additional solutions that leverage the full capabilities of their combined data, technology and domain expertise.