Headset’s new Demographics Insights compiles demographic data from individual retail purchases to provide insight into consumer preferences and help cannabis companies improve their marketing strategies. The add-on is currently available exclusively to Headset Insights premium subscribers.
The platform contains four dashboards that help the user closely examine purchasing behavior by demographic and analyze sales by age group and gender. With this data, cannabis companies will be able to better understand who they are marketing to and which products perform best within each consumer segment.
“The inability to thoroughly understand their customers and interpret their preferences prevents cannabis companies from efficiently marketing products to the proper consumer segments, thus hindering their success and growth,” Headset founder and CEO Cy Scott said.