Ryan Hunter got started with both technology and cannabis back in the ‘90s, one professionally, the other, not so much.
Now after a 20-year career in the tech sector, including stops at Adobe and Accenture, as well as the successful sale of a web startup, and a successful run in the Colorado recreational industry that included time in retail and cultivation and as the chief operating officer for the Willie’s Reserve brand, Hunter has combined his two passions as CEO of the new Crypto Cannabis Club.
“I think the best way to think about the Crypto Cannabis Club is really as a social club for people who are into cannabis, cryptocurrencies, digital art,” he says. “We’re creating an experience for the cannabis community that spans virtual experiences and real-world experiences.”
The Club owns properties in both the Sandbox and Cryptovoxels metaverses and plans to launch a virtual dispensary space this spring. The company also hosts live events and provides discounts on partner brands, all available through ownership of one of the club’s NFTs, or unique pieces of digital art called “NFTokers.” The Club has also launched its own cannabis brand, Camp Nova, into the California market, for which members get at a 30% discount that will eventually grow to “as close to 100% as the law will allow.”
The brand packaging includes an RFID tag that allows the purchaser to download their own NFT of the packaging artwork, a way into the crypto world for many, especially since the Club’s first batch of 10,000 sold out in a week.
“We are trying to be ambassadors for the cannabis community between those virtual experiences and real-world experiences,” Hunter says.