Empower BodyCare

Empower BodyCare

More than 10 years ago, Trista Okel developed an acronym that would serve as a philosophical map in the efforts to legalize cannabis. EMPOWER: End Marijuana Prohibition, Organize Women, Enact Reform.

In 2013, Okel officially started her company, Empower BodyCare, which has today become one of the leading cannabis-infused topical brands in the country.

“We are helping end prohibition one relief experience at a time,” Okel says.

Retail: Empower has two distinct product lines: Its hemp-derived CBD products that are sold in about 450 mainstream stores throughout the country, and its products that also contain THC, which are sold in about 350 cannabis retailers licensed by the Oregon Liquor Control Commission.

Growth: According to BDS Analytics, Empower is the No. 1 topical company in Oregon, commanding more than 20% of the state’s adult-use market.

Okel credits some of Empower’s success in the Oregon market to being one of the first well-branded cannabis-based topical products in the state. But perhaps more importantly, Empower’s formulation is different than most other companies, using both THCA and CBD.

“The 1:1 THCA-to-CBD (ratio) is something no one else is doing right now,” Okel says. It’s more expensive to produce, but it “makes a big difference in efficacy,” she adds.

The company’s top-selling product is its topical relief oil, followed by its topical relief lotion.



Comments are closed.

Latest News


Why medical cannabis? Why not?

21 hours

Cover Story

The Marijuana Venture Interview

2 days


Living the Dream: Helen Cho

3 days

Product Spotlight

Quest 876

4 days


What is RAD

5 days


What is RAD

The Retail and Dispensary (RAD) Expo is the only trade…

Read More >

Don’t puff, puff, pass on patent protection

As the cannabis industry grows, companies must adapt to the…

Read More >

The evolving legal landscape of employee cannabis use

As more states legalize cannabis, the relationship between employers and…

Read More >
Website Design