A look back at some of the most important pieces of advice published in the pages of Marijuana Venture in 2019
Retail
“Research shows us that the traditional cannabis consumer demographic (largely those that had been cannabis consumers before legalization) are motivated primarily by price.”
July 2019
“Repeat customers are the holy grail.”
November 2019
“The problem and ultimately the downfall of the purchasing manager position is the lack of understanding of either inventory management or product knowledge.”
February 2019
“You really have to understand retail, not just the product. Consumers are smarter than they’ve ever been and it’s harder to sell to them.”
Paul Huizar, Designwork Studios
December 2019
“Frequent customers are the most experienced and knowledgeable shoppers, and they’re often your most loyal customers.”
Patricia M. Johnson and Richard F. Outcalt, The Retail Owners Institute.
January 2019
“There’s always someone cheaper. If you want to race to the bottom, enjoy the ride.”
Bob Phibbs, The Retail Doctor
December 2019
“Pick one customer that is your target group that you want to grow with.”
Loretta Soffe, Loretta Soffe Consulting
December 2019
“Your dispensaries have the power to transform the world.”
Megan Stone, High Road Design Studio
December 2019
Design
“Don’t think of interior design as a capital drain with little ROI. Think of it as a way to elevate your customer experience, differentiate yourself from your competitors and tell your story.
August 2019
“You need a store that is very approachable, very welcoming, that allows each of those customers to come in and have their own journey at their own pace.”
October 2019
“The consumer wants to be in an environment that really elevates the product. You put a cheap product on a cheap fixture, it’s cheap.”
Paul Huizar, Designwork Studios
December 2019
“You really have to stand out or you’re going to drown. It’s just that simple.”
August 2019
“There’s a place for art and a place for design. Design should have a usable purpose.”
Megan Stone, High Road Design Studio
January 2019
“Design allows you to control certain elements of your existence.”
Megan Stone, High Road Design Studio
December 2019